Decoded® Treatment Foundation – Brand Identity
Decoded® Treatment Foundation bridges skincare and beauty — built on the belief that your last layer of makeup should work as hard as your first layer of skincare. I was brought in to create the brand identity for this launch: a system designed to reflect science, trust, and sophistication, and to communicate the product's Triple Complex innovation at a glance.
The result positions Decoded® as more than makeup — a treatment-driven beauty essential that doesn't just cover, it cares for your skin.
The Formula
Powered by a Triple Complex, the formula works in synergy with your skin to protect,
hydrate, and rejuvenate:
• Ceramides repair and strengthen your barrier, supporting a healthy skin microbiome.
• Vitamin E & Glycerin lock in moisture, protect against daily damage, and enhance smoothness.
• Peptides improve firmness, reduce wrinkles, and restore youthful vitality.
Decoded® Treatment Foundation is more than makeup — it’s skin coverage with care.
The Design System
The Packaging
A Shade for Every Skin
Treatment, Not Just Coverage
In the Wild
